Graphic & Digital Design

Visuals that get your business noticed.

Campaign assets are not a product

Graphic and digital design, as we sell it, is the work of making things people will see this month: a festival offer, a product launch set, a dealer presentation, a set of posts that match the mark you already have. It is not a substitute for a website. It is not a substitute for the software your staff log into. A handsome carousel will not take payments, and a slide deck will not replace an order screen.

Firms mix these up because both involve “design”. The difference is duration and job. A site or an application has to keep working on a Tuesday in July. A campaign pack has a start and an end. When the dates pass, you archive it. If you hire us for tiles and then expect a store, you have bought the wrong line. See web development for the thing customers use every week. This page is for the things you publish around it.

LavisTech works in India with SMEs who already sell through WhatsApp, a shop, a site, or a sales team with a laptop. We design for those channels. We do not run a content studio that posts for you every day unless that is a separate, written retainer with a calendar you will actually approve.

What this work usually is

The brief is a list of artefacts and dates, not “make us visible”. Typical packs we take:

• Social tiles and stories for one campaign, sized for the apps you actually use
• A print flyer or standee file a local printer can open, with bleed and a safe margin
• A presentation — fifteen to twenty-five slides — for dealers, lenders, or a tender that still wants a PDF
• WhatsApp catalogue headers, status frames, and a simple rate-card layout staff can duplicate
• Email or notice banners for a launch, if you already have a list and a sending tool

We will also refresh a tired deck when the identity is already locked and the story is written. We will not invent your pricing, your GST treatment, or your product claims. Those stay yours. Design that makes up a discount you cannot honour is a liability, not a service.

What this work is not

It is not branding. If the mark is still in argument, or every vendor uses a different green, stop and do branding and identity first. Designing a campaign on a moving logo is how you pay twice. It is not UI for an application. Screens, flows, and components belong with product design, not with a festival pack. It is not “make the Excel pretty” as a way to avoid building a system. A formatted sheet can be a deliverable. It is not an operations platform.

We will not use an image generator as a silent substitute for a photograph you do not have, then hope a customer does not notice the extra fingers. If you need photography, say so. If you need honest diagrams and type, that we can do. If you want AI-generated lifestyle scenes of a factory you do not own, we will refuse. That is not taste. It is the same honesty we use on AI integration: tools are fine when they are named; they are not fine when they pretend to be evidence.

How a brief should look

A useful brief fits on one page. Write the job in one sentence: “Onam offer for existing WhatsApp customers, two weeks, three products, prices we will confirm on Monday.” Then list the artefacts, the sizes, the languages, and the date the printer or the sales team needs the files — not the date you would like to start talking. Attach the current logo pack, the colour values, and one example of a post or flyer you thought was “about right”, even if it is a competitor’s.

Also write what must not appear. No celebrities you have not licensed. No claim you cannot put on an invoice. No map that implies a branch you do not have. Kerala audiences are not abstract. If you serve one town and the next district, do not put a skyline that is obviously somewhere else and hope nobody notices.

If two directors will approve, say so on day one and put one name as the decider. Dual approval with no decider is how a simple flyer takes a month. We pause the clock when feedback contradicts itself. That is not stubbornness. It is how we avoid drawing a third version that makes nobody happy.

How revisions actually run

We work in rounds, written down. A typical campaign pack includes one first presentation and two rounds of changes on the chosen direction. A typical deck includes a structure pass — what is on each slide — before we polish type and charts. Changing the story after the polish is a new round, not a tweak.

1. Structure. For a deck or a multi-post sequence: the order of points, not the kerning.
2. First visual pass. The look on real sizes — a phone screenshot, a print proof PDF, not only a wide desktop mock.
3. Correction rounds. Spelling, prices, a swapped product photo, a date. Not a new concept.
4. Export. Print PDFs with bleed, PNG or JPG for apps, editable masters only if we agreed you will maintain them.

Feedback belongs in one list, not six WhatsApp voice notes sent at night. We will take a call to walk through a deck. We will not chase comments across three groups named “urgent”. If a price changes after export, we can update files; that is a small paid change, not a failure of the first delivery.

Staff sometimes ask us to “just edit the source” forever. Source files are part of handover when the statement of work says so. Open-ended editing is a retainer. Mix those two and everyone is resentful by Diwali.

Social, print and the deck — different jobs

A social tile must read at arm’s length on a bus. One idea, one offer, a mark that is still recognisable when compressed. A print flyer must survive a bad photocopy and a staple. A presentation must survive a projector that lies about colour and a presenter who will skip slides. We design each for its failure mode, not for how it looks in a Dribbble shot.

WhatsApp is its own surface. Status images are cropped aggressively. Catalogue photos sit next to a price someone typed by hand. If your team still sends offers as a camera photo of a printed rate list, a designed card can help — once. If they will not stop photographing the printout, the design is not the bottleneck. Process is. We will say that rather than sell you forty tiles nobody will send.

Decks fail when they try to be brochures. A dealer meeting needs the three numbers that matter, the SKU list, and the next step. It does not need a full-bleed photograph on every slide. We will cut. If you need a leave-behind PDF as well, that is a second artefact with a different density. Budget both if you need both.

Languages, festivals and honesty

Malayalam, English, and sometimes Hindi or Tamil in the same pack: say which line is legal and which is marketing. We will not typeset a claim in Malayalam that you would not sign in English. Festival calendars are real constraints. Onam, Vishu, Bakrid, Christmas, and school-reopening weeks are when SMEs actually want assets. Book those earlier than you think. Two weeks of production after a locked brief is common. Two weeks including an unwritten brief and three stakeholders is fiction.

We will use your real products and your real premises when we can. Stock only when you agree it is stock. A factory you do not run, a lab coat you do not wear, a skyline you do not sit under — those are the images that make a local firm look rented.

Time bands

Scope	Typical time after a written brief	Notes
Small campaign pack (posts, stories, one flyer)	1 to 3 weeks	Identity must already be locked
Presentation, 15 to 25 slides	1 to 2 weeks for design after the outline is agreed	Writing the outline is your job unless we scoped copy
Print set (card, flyer, standee files)	1 to 2 weeks plus printer proofing, which we do not control	We supply files; you own the print conversation
Monthly social and campaign retainer	Ongoing, after the first pack	Needs a calendar and one approver

Rush work inside five working days is sometimes possible for a tiny set if the mark, the copy, and the prices are already final. It is not possible if the offer is still being invented. We will not take a “need it tomorrow” job that still has no sentence. That is how mistakes reach a thousand forwards.

We do not publish a catalogue of rupee totals. A pack with original illustration is a different week-count from a pack that only rearranges your photos. The brief decides. If you want a number, send the list of artefacts; we will price that list, not a mood.

Who does what on your side

Someone must supply product facts, prices, and the legal name as it should appear. Someone must approve. Someone must post or send the files — we do not, by default, hold your WhatsApp. If those three roles are the same exhausted person, say so, and we will keep the pack small enough that it can ship. A twelve-item campaign with no poster is worse than a four-item campaign that actually goes out.

Printers will ask for formats we did not mention. We include a short note in handover: PDF/X or a press PDF for print, PNG for chat, and what we will not supply (a proprietary file from software we do not use, unless agreed). If their shop can only open an old Corel version, that is a conversion we can discuss. It is not included by telepathy.

After delivery

You get a folder with final exports, a “what to send where” note, and source files when scoped. We will fix a true production error — a wrong size we specified, a truncated margin. We will not spend November redesigning October’s offer because a director saw a different colour on their phone. Screens lie. Print proofs and a written colour value are what we agree to.

If you later need the same system on a website or in an app, that is a different statement of work. Campaign files are not a design system. Reusing a flyer layout as a home page is how both become worse. We will help you see the line. We will not pretend there is no line.

A brief you can send this week

Write the one-sentence job, the artefact list, the drop-dead date, the languages, and the name of the decider. Attach the logo pack and the prices as they will appear. Send it through contact. If we think you need identity first, or a site, we will say that in the reply rather than start drawing. If the pack is clear, we will say how many weeks and what the two revision rounds include. That is the whole commercial conversation, without a pitch deck about “creativity”.

Keep last year’s files too. We would rather improve a real Onam post you already sent than guess what your customers have seen. The existing mess is information. Hide it and we will invent a clean campaign that does not match the inbox your buyers already have.