Web Development

Websites, web applications, and the difference that matters

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The distinction that decides architecture, cost and who should build it: a website that publishes, versus a web application that people work in.

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LCP, INP and CLS in language you can use with a developer or a marketer — what they measure, what actually moves them, and what is not worth doing.

We build these systems for a living. Tell us what you need and we will be straight with you about the options.